20260627_Knautis-PitchDeck_chat
Knautis - Pitch Deck
Slide 1: Cover
Company Name: Knautis
Product: EXIMOps
Tagline: The Operating System for Global Trade – Orchestrating logistics, compliance, and settlements for a borderless world.
Founder(s): [Founder Name(s)]
Contact Information: [Email / Phone / Website]
Slide 2: The Problem
What is broken today?
International trade operations are chaotic, relying on fragmented communication, poorly defined requirements, and disconnected stakeholders (freight forwarders, CHAs, warehouses, and clients).
The Pain Points:
- Lack of Visibility: No central operational or financial visibility across the shipment lifecycle.
- Compliance Risks: Manual document checks lead to customs delays, penalties, and missed export benefits.
- Financial Friction: Disconnected invoicing, dispute-heavy debit/credit notes, and untracked agent disbursements.
Who experiences it?
Indian businesses (SMEs and Enterprises) striving to export/import, who are currently forced to manage complex supply chains through emails, spreadsheets, and unverified agents.
Impact: Billions lost globally in demurrage, compliance penalties, hidden charges, and delayed working capital.
Slide 3: The Solution
How do we solve the problem?
Knautis delivers EXIMOps, a comprehensive Trade Middleware Infrastructure and Service Orchestration Platform. We don't just book freight; we orchestrate the entire trade lifecycle.
Product Overview:
- Marketplace & BYOA: Procure new agents through a competitive bidding engine or bring your own trusted agents (BYOA).
- Collaboration Management System (CMS): A multi-agent orchestration engine treating shipments as a graph of services.
- Document Intelligence: AI-powered OCR, automated pre-transport checklists, and smart validations based on HS Codes.
- Settlement Engine: Automated invoicing, integrated pre-fund wallets, and bidirectional financial adjustment workflows.
Why it is better:
Unlike traditional freight software or pure marketplaces, EXIMOps acts as a unifying Trade OS that handles procurement, execution, document compliance, and financial settlements in one place.
Slide 4: Market Opportunity
Total Addressable Market (TAM): $180B+ (Global Digital Freight Forwarding & Logistics Tech Market)
Serviceable Available Market (SAM): $15B+ (India's EXIM Logistics and Trade Tech Market)
Serviceable Obtainable Market (SOM): $100M+ (Targeting early-adopter Indian SME exporters and mid-market supply chain firms in the next 3-5 years)
Slide 5: Product Demo / How It Works
The User Journey:
- Awareness & Onboarding: Client logs into the dashboard to view real-time analytics and shipment tracking.
- Creation: User creates a shipment via a 7-step RFQ wizard (Marketplace) or uploads an AWB/BL to the Smart Document Parser (BYOA).
- Bidding & Awarding: "Freight Kayak" style comparison engine auto-ranks agent bids based on cost, ETA, and tier rating.
- Execution: Flexport-inspired visual timeline tracks milestones (Pickup, Customs, Freight, Delivery) in real-time.
- Settlement: Automated invoice generation, disbursement tracking, and payment gateway simulation.
Slide 6: Business Model
How do we make money?
- SaaS Subscription (Freemium):
- Free Tier: Basic BYOA operational workflows.
- Premium/Enterprise Tier: Advanced analytics, predictive ETA, document intelligence, and multi-user access.
- Transaction Fees (Marketplace): Take-rate / commission on successful agent matchmaking and completed jobs.
- FinTech Integration: Transaction fees on wallet top-ups, cross-border settlements, and invoice financing capabilities.
Slide 7: Traction & Validation
(Note: Adjust metrics based on actual current standing)
- Product Readiness: 100% of core prototype workflows completed (Marketplace and BYOA modes).
- Architecture: Scalable frontend (React/Zustand) with modular component architecture prepared for Hono/Supabase backend integration.
- Validation: Designed directly against pain points identified in the Indian export ecosystem, mapping real-world scenarios (RoDTEP, ICEGATE, BIS compliance).
Slide 8: Competitive Landscape
Why are we different?
We are not just a freight forwarder; we are a neutral Trade Middleware platform.
| Feature | Knautis (EXIMOps) | Digital Forwarders (e.g., Flexport) | Traditional Marketplaces | Legacy Software |
|---|---|---|---|---|
| End-to-End Orchestration (CMS) | ✓ | ✓ | ✗ | ✗ |
| Neutral BYOA Support | ✓ | ✗ | ✗ | ✓ |
| AI Document Intelligence | ✓ | ✓ | ✗ | ✗ |
| Integrated Pre-fund Settlements | ✓ | ✗ | ✗ | ✗ |
| RoDTEP & Export Benefits | ✓ | ✗ | ✗ | ✗ |
Slide 9: Go-To-Market Strategy
How will customers find us?
- Direct Sales: Targeting mid-market exporters and established CHAs with high transaction volumes.
- Partnerships: Collaborating with Export Promotion Councils (e.g., FIEO), DGFT, and trade associations.
- Product-Led Growth: Free access to the BYOA operational tool encourages organic adoption and viral sharing among agents.
- Content & SEO: Publishing EXIM intelligence, HS code guides, and compliance updates to capture inbound traffic.
Customer Acquisition Process:
Awareness (Trade Content) → Trial (Free BYOA tool) → Conversion (Marketplace & Settlements) → Retention (Integrated wallets & SLA analytics).
Slide 10: Technology & Moat
Why can't others easily copy us?
- Proprietary Trade Intelligence: Deep integration of Indian EXIM logic (RoDTEP, specific PGA approvals, HS-code-driven pre-transport checklists).
- Network Effects: As more clients bring their agents (BYOA), the agent marketplace naturally populates, driving organic growth.
- Holistic Settlement Engine: Bidirectional adjustment notes (debits/credits) and out-of-pocket disbursement tracking are complex to build and deeply embed users into the ecosystem.
Slide 11: Team
Founding Team:
- [Name], [Role] - [Relevant experience, domain expertise in logistics/tech, previous successes]
- [Name], [Role] - [Relevant experience, domain expertise in logistics/tech, previous successes]
Advisors & Key Hires:
- [Domain experts in Customs, Trade Finance, or Supply Chain]
Slide 12: Financials
Key Projections (3–5 years): (Illustrative)
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Active Clients | 100 | 1,000 | 5,000 |
| Annual Revenue | $250K | $2M | $10M |
| GMV Processed | $5M | $50M | $250M |
| EBITDA | Negative | Breakeven | 25% |
Slide 13: Funding Ask
What are we raising?
- Target: $[Amount]M (Seed Round)
- Runway: 18 - 24 months
Use of Funds:
- 40% Product & Engineering: Backend integration, AI/OCR development, and scaling the Trade Middleware connect (ICEGATE, banks).
- 30% Sales & Marketing: Direct sales team, export association partnerships, and GTM execution.
- 20% Hiring: Key hires in product management, compliance expertise, and customer success.
- 10% Operations: Legal, compliance, and infrastructure.
Slide 14: Vision & Closing
Long-Term Vision: To become the default global infrastructure for international trade, connecting every stakeholder in the supply chain seamlessly.
Mission: Empower businesses to trade globally without friction, fear, or hidden costs.
Why Now? Supply chain diversification (China+1) and digitalization mandates are forcing Indian exporters to modernize. The timing for a unified Trade OS is perfect.
Contact Us:
[Founder Name]
[Email] | [Phone]
[Website/LinkedIn]
Thank you.